Google
Flights has just added more features to its search page — providing information
on Wi-Fi accessibility, signal strength, in-seat and USB power outlets,
on-demand video and other amenities. With this latest addition, users will be
able to compare and book a flight more quickly and precisely.
Google’s
already potent flight search engine has just become even more powerful.
Since inking a deal with Routehappy — the “product differentiation
platform for air travel” — Google Flights offers more detailed results
that will allow you to sort available itineraries based on
features like WiFi, on-demand video, and legroom.
Routehappy continuously gathers information about flight
amenities by aircraft, cabin, schedule, and route from hundreds of
different sources, and compiles that data into a “Happiness Factor,” a
sort of grade that serves as a basis of comparison for different
flights worldwide. People tend to make price and schedule
their primary considerations when searching for flights, but as
airlines continue to parcel out a la carte services, in-flight amenities could
more commonly be the deciding factor.
“We know people are looking for more information about the flights
they’re taking before they buy, so integrating Routehappy Happiness Factors is
a great addition to Google Flights, said Gianni
Marostica, the Director of Business Development
in Google’s Travel division. “Now even more people have access to
comprehensive flight amenity data and useful flight search information.”
Here’s a sample itinerary from the new and improved Google
Flights:
Google still
organizes results based on price and duration, but now when you click on
one of the fight options, you’ll see a much more detailed description.
A search for flights between Chicago and London in economy showed me that
the least expensive option didn’t include WiFi on the outbound leg, which
could make the difference for anyone hoping to get some work done.
You could have made these comparisons on your own
previously (by determining the aircraft and consulting with each airline
individually), but it would have been a painstaking process. This
functionality makes Google Flights much more useful and convenient, which
is pretty apt timing considering that only a few days ago I
was lamenting the apparent downfall of the ITA Matrix.
Google Flights is still nowhere near as versatile, but it’s a lot more
intuitive, and these improvements have me hopeful that Google (which owns
the ITA Matrix software) might continue to expand its Flights platform.
Source: RouteHappy
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